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Athletes

Rich has worked as a Strength and Conditioning Coach with both Professional Fighters and Amateur Athletes from various Sports:

Dylan Norman

Dylan (9-0) is a rising prospect on the midlands boxing scene. Known for his high pressure style and relentless work rate, Dylan has entertained fans on international television on DAZN boxing and built a huge local following accross the West Midlands.
Boxing out of Eastside Gym Birmingham, Dylan has incorperated Strength & Conditioning with Rich into his weekly schedule and by training previously neglected areas such as strength training and mobility work, has seen his performance improve both in and out of the boxing ring.

"My S&C coach, Rich has executed several plans to help me peak for fight nights, with great structure and well planned strength and conditioning work. He has helped me get physically stronger, faster & more powerful without significantly going up in weight"
Dylan Norman

Simon Ibekwe

Simon (3-0)  is a professional boxer in the Heavyweight division.
After a late start to the sport in 2017, he secured several regional titles, including the midlands championship, the east midlands  box cup, and various london titles as an amateur. After relocating to Redditch from London in 2020, he debuted as a professional in 2023.
In August 2024, Simon was invited to participate in Anthony Joshua's training camp, in order to prepare for Joshua's latest fight with Daniel Dubois for the IBF World Heavy-weight title in september 2024.
Through S&C with Rich, Simon has improved his strength, power and mobility and seen reduced injuries.

"Rich at Athena has helped me by incorporating strength & conditioning tailored to my sport (boxing). As an amateur, I never had a routine strength or conditioning structure despite boxing at a high level. Since working with Rich; I have felt stronger and sharper which has enabled me to excel in and out of the ring. "
Simon Ibekwe

Redditch Swimming Club

As co-owner & part of the coaching team at Athena Performance, Rich has been involved in delivering Strength & Conditioning Sessions for the Competitive Squad.
Redditch Swimming Club have seen great performances since complimenting thier pool training with "dry land" S&C. The club have seen regional, national and international succes including Paul Wilkes winning Silver at the World Aquatics Masters Championship in Doha, Qatar. Wilkes set a new British Records for 200m & 100m Butterfly at the competition in this competition.

"I’ve been attending Athena for around 18 months and would highly recommend the facility to anyone looking for sport specific training. The sessions are planned and tailored to suit your individual sporting needs and abilities. The trainers’ knowledge and expertise is also invaluable."
Paul Wilkes

Alvechurch Football Club

Rich was part of the team delivering pre-season S&C training for Alvechurch Football Club U18's & U16's.
For this Athena Performance's coaching team utilised Force Decks and Timing Gates to deliver elite performance testing. The team then delivered a 10 week on pitch programme before retesting.

"It was a no brainer to get the guys involved with our club Alvechurch FC as part of a pre-season programme.
The sessions have been fast paced, fun and rewarding and the ability to measure the performance from week 1 to 10 via their force plate and timing gate equipment has been hugely motivational."
Bryan Allcott (Football Coach)

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